Saluting China’s Aerospace Legends: SAGA Space Series Watch Launched at BaselWorld
Release time:2019-04-01
Original article was posted at Sohu.com
Original article was posted on: April 1, 2019
Address of original article: http://www.sohu.com/a/305193488_452815
(March 24, 2019, Basel, Switzerland) With the grand opening of the 47th BaselWorld in Basel, Switzerland, SAGA Watch, which has 70 years of history and is famous for high end and high quality, displayed its brand new SAGA Space series new products, a salute to China’s aerospace legends! Mr. Eddie Leung (Chinese name LIANG Weihao), Chairman of SAGA Watch, Mr. LIU Ren, General Manager of SAGA Watch, Diego Bottger, famous European watch designer, and Mr. BAI Yingze, a cultural expert in horology industry and a Chinese independent watchmaker, have attended SAGA Space Series New Product Launch Cocktail Party to appreciate the new products with all the guests present, witnessing the launch of the series in Basel.
Launch site of SAGA Space series watches
Chairman of SAGA Watch Mr. Eddie Leung (third from the left) and General Manager Mr. LIU Ren (first from the right) with guests
Salute to China’s aerospace legends with aerospace elements
China’s journey to space officially started in 1970. For nearly half a century since then, it was the power of dreams and the struggles of several generations that created the miracles in China’s aerospace industry. With the fighting spirit of the Chinese aerospace staff, the infinite love of SAGA towards aerospace industry, and the high compatibility of extreme demand for high quality and the spirit of exploration, SAGA produced the SAGA Space series. “Space” refers to the aerospace. The three new products of SAGA Space series launched in 2019 are all made with the aerospace elements such as rocket launch, moon and space capsule, demonstrating the fascinating charm of the starry sky on the watch and celebrating the flourishing development of China’s aerospace technology. This time, SAGA Watch has chosen to launch the SAGA Space series in Basel, which is also an important layout for future development of aerospace-related fields. It is believed that this series will open a new era for SAGA Watch to explore the mysteries of the universe, and allow the flow of the time to shine through continuously refined watchmaking technologies.
On-site display: Shenzhou Pride Watch of SAGA Space series
Create watch collectibles with aerospace-grade materials
As a main product launched by SAGA in 2019, SAGA Space series has all been made of high-tech materials in aerospace industry, only for the purpose of bringing the most cutting-edge quality and experience to consumers, which include a special aerospace carbon fiber material. It is a high-strength, high-modulus new fiber material with a carbon content of more than 95%. It has low density, light weight, high strength and high elastic modulus, and is widely used in the manufacture of space rockets. This carbon fiber material has been used in China’s Long March-5 launch vehicle.
Mr. Eddie Leung, President of SAGA Watch, communicates with Swiss designers and industry guests
Mr. LIU Ren, General Manager of SAGA Watch, talks with a guest
In addition, the SAGA Space series also uses a large number of aerospace-grade materials such as 904L steel and “titanium alloy”, hoping that the brand’s pursuit of exquisite craftsmanship can be reflected in products details and it can better suit the strict and rigorous attitude of businessperson.
Shenzhou Pride Watch of SAGA Space series
Shenzhou Pride Watch of SAGA Space series
Bezel is made of aerospace carbon fiber, and the watchcase is made of 904L steel
Aerospace elements have been delicately embedded in the watch: for example, the shape of space rockets has been used in time scale, hands and straps, alongside with the red elements unique to Chinese space rockets, as if they are poised to be launched at any time; the design inspiration of the dial comes from the mysterious and beautiful moon, the simple and elegant arc is just like the surface of the moon from which the vastness of the universe could be observed. Every minute and every second seems more cherished in the long river of time.
Long March Courage Watch of SAGA Space series
Long March Courage Watch of SAGA Space series
Bezel is also made of aerospace carbon fiber, which makes the watch light, thin, pressure-resistant and wear-resistant.
In terms of design, the left side of the dial is an aerial view of the launch tower of space rockets, the right side represents the moon, which signifies the wonderful connection between human beings on the Earth and the once unreachable space; bottom has a hollowed-out design, and it has delicately printed a rocket in the air, allowing people to have immersive experience and deeply appreciate the fraternity and greatness of the human aerospace industry.
Tiangong Exploration Watch of SAGA Space series
Tiangong Exploration Watch of SAGA Space series
The watchcase is made of special aerospace material “titanium alloy”, which is favored by major watchmakers due to its high strength, good corrosion resistance and good heat resistance.
The design is inspired by the view from the space window on the spaceship. The watch wearer may feel to have seen the vast blue space through the capsule with the astronauts. It is also a reflection of the temperament of the wearer’s open-mindedness; bottom of the watch depicts the wonderful docking of Tiangong-1 and Shenzhou Spaceship – recording the milestone moments of the development of China’s aerospace industry with the most solid steel.
Mr. Diego Bottger, designer of SAGA Space series
“Watch Traveler” Mr. BAI Yingze, a cultural expert in horology industry and a Chinese independent watchmaker participates in the event
For this new watch, Mr. Eddie Leung, Chairman of SAGA Watch, said at the scene: “SAGA Watch has always been insisted on combining borderless exploration with the spirit of craftsmanship. This Space series has been created with aerospace elements and painstaking efforts, which has reflected reverence of SAGA Watch for the human aerospace industry, as well as its desire to bring consumers more innovative and imaginative products with breakthroughs. We believe that SAGA Watch has not only ushered a trend of material and conceptual innovation, but also embodied the pursuit of quality life! In the future, we hope to continue to make breakthroughs, bring better products and pass on the lifestyle of SAGA Watch!”
About SAGA Watch
In the 70 years since its establishment, SAGA Watch has never feared the changes of the times, always been persistent in traditional spirit of craftsmanship, and inherited the spirit of quality. SAGA has kept exploring Chinese market with high-quality products and the concept of personalized\fashionable watches. While working with top Swiss designers to develop new products, more inter-industrial cooperation with top designers and fashion brands in domestic and foreign fashion industry has been laid out to make products better suit the market of the young and usher the trend of the times.
