Original article was posted at official account: Big Eye Kang Laoshi  Big Eye News Agency

Original article was posted on: May 15, 2019

Address of original article: https://mp.weixin.qq.com/s/ckSZXgcpQ4CFJsKtXst8LA

 

In April 2019, the first month after the conclusion of the BaselWorld, the horology industry entered a busy season. However, Kang Laoshi, who has been so experienced in this industry, did not expect that this April would be that busy. Of course, being busy is a good thing, because it might indicate prosperity. Unfortunately, at the end of April, Kang Laoshi fell sick from hard work. This passage was written after the full recovery. Maybe it is normal for people who are engaged in horology media: the weather gets cold while you are busy with working, the weather gets hot while you are busy with working, you find yourself sick while you are busying with working, and you find yourself already recovered while you are again busying with working...

Climax of the busy season came when LI Yifeng and Thor just got off the helicopter in April 2019

 

 

In 2019, as many brands did not participate in the BaselWorld, they have more energy to devote themselves to the independent product launches. April is a month with a lot of product launches (In chronological order of product launches)

 

Corum

People from left to right: Mr. David Nam, Managing Director of CORUM Greater China, Miss Anastasiia Markelova, Friend of CORUM, Mr. Soon Boon Chong, Mr. HU Bing, Mr. Nicolas Vuillemin, and Mr. Chris Wan, General Manager of CORUM Southeast Asia

 

CORUM, a Swiss advanced watchmaking brand that has always been known for its unique design aesthetics and top watchmaking craftsmanship, is committed to carrying forward the concept of advanced watchmaking and exquisite techniques. In April, Product Launch Gala Dinner was held at Sunrise East Kempinski Hotel in Beijing, and the product Admiral AC-ONE 45 Openworked Ttourbillion was released, celebrating the grand event of horology industry with media friends, brands and distinguished guests from all over Asia.

CORUM’s Admiral Series AC-One 45 Openwork Automatic hollowed-out watch

 

Mr. Soon Boon Chong, Global Sales and Marketing Director of CORUM said, “I am very pleased to be able to bring together partners, media friends and watch counterparts from all over Asia to present a brand new 2019 product. CORUM will continue to explore all the unknown mysteries and territories, and make original watches with the unremitting spirit of bold innovation and the pursuit of perfection, bringing endless surprises to horology connoisseurs.”

CORUM’s Golden Bridge Round 43 golden bridge round dragon watch

 

Two versions have been launched: 5N rose gold and 18K white gold. The bridge and splint of the CO 113 linear manual winding movement of the former is made of 18K rose gold. The bridge and splint of the latter is made of 18K white gold. The rose gold version has been decorated with a 18K golden dragon, while the golden dragon of the white gold version is rhodium-plated. Both versions have 52 diamonds on the bezel and 32 diamonds on the lugs (total weight of diamonds is about 2.16 carats); the eyes of the golden dragons are set with two rubies. Rose gold and white gold versions of golden bridge round dragon watches have been issued 18 pieces each.

CORUM’s new generation enamel watch themed on Vanitas

 

Each Heritage Artisans skull enamel watch is decorated with a stainless steel watchcase of 39 mm in diameter and a white or red alligator strap. The watch is equipped with a CO 110 automatic movement with a 42-hour power reserve and waterproof to a depth of 50 m. Two very simple dauphine hour and minute hands perfectly complement the delicate patterns on the dial. Flip the watchcase, and you can observe the rhythm of the movement through the open back cover, and appreciate the automatic tourbillion decorated with the exclusive logo of CORUM.

CORUM’s Heritage Corum Lab 01 Damascus watch

 

It has been equipped with a barrel-shaped CO410 arc hollowed-out movement specially designed for the case of this watch. Blue or green details are added to the dial, and two rubbers of the same color are embedded on the left and right sides of the watchcase. Under the sapphire glass, you can see clearly the miniature automatic tourbillion of CORUM. The watchcase, which is made of Damascus steel processed with black DLC, has a movement with a 50-hour power reserve and is decorated with Geneva stripes. As the Geneva stripes of Damascus steel are naturally formed under high temperature casting, no one can predict the texture that will eventually appear on each watchcase. Therefore, every Corum Lab 01 Damascus watch is a unique and irreplicable treasure.

Mr. HU Bing, Global Brand Ambassador of CORUM

 

Mr. HU Bing, Global Brand Ambassador of CORUM said, “CORUM is an outstanding brand, and its products have demonstrated its infinite creativity and superb watchmaking technology. I am very honored to have the opportunity to be one of the firsts to appreciate the latest watch in 2019, witnessing the important milestone of the brand. I have been the Global Brand Ambassador of CORUM for half a year, and what I appreciate most is the brand’s spirit of ‘unremitting persistence and building dreams with sincerity’. This is also the philosophy that I have always upheld — unremitting persistence, working hard to be myself, and fighting for the dream. In many ways, my philosophy of life coincides with the brand philosophy of CORUM, which is an important reason why I especially like this brand.”

 

Mido

Swiss Mido RAINFLOWER series long-acting women’s watch

 

Model：

M043.207.36.011.00

M043.207.16.131.00

M043.207.36.168.00

M043.207.36.018.00

 

Swiss Mido 2019 New Product Preview was grandly opened in Shanghai. The preview has showcased Mido’s new watches in 2019, bringing an extraordinary aesthetic experience. Swiss Mido has been founded for 101 years. Centuries-old precipitation has helped to build the brand values passed down for generations: to create boutique timepieces with persistence of never-outdated design, high-quality materials and innovative watchmaking technology. As Swiss Mido enters a new era, it is hoped to create more brilliant moments for Mido 101.

Swiss Mido’s MULTIFORT series “Patrimony” long-acting pulsimeter watch

/Model：M040.407.16.040.00

 

Swiss Mido’s brand new MULTIFORT series “Patrimony” long-acting pulsimeter watch has ingeniously combined retro style with modern technology, demonstrating the long history and exquisite craftsmanship of Mido. The pulsimeter scale ring is placed at the edge of the dial, showing a nostalgic texture under the care of the sapphire glass. The retro-style hour and minute hands are designed to pay a tribute to history. Under the nostalgic outlook, the watch is equipped with a new generation Mido Caliber 80 fully automatic mechanical movement, with a power reserve of up to 80 hours, providing the watch with outstanding accuracy and fully automatic mechanical performance. Mido’s brand new MULTIFORT series “Patrimony” long-acting pulsimeter watch presents an unparalleled retro charm, which ingeniously combines Mido’s watchmaking tradition with innovative technology.

Swiss Mido’s BARONCELLI series “Wild Stone” — malachite long-acting women’s watch

Model：M035.207.36.461.00

Swiss Mido’s brand new BARONCELLI series “Wild Stone” long-acting women’s watch ingeniously combines the extraordinary traits of freedom, boldness, elegance and sensuality, bringing amazing and exquisite timepieces! The gorgeous white grain dial is inlaid with beautiful ore in the center, giving each watch a unique temperament: dark blue aventurine, glittering with mysteries of starry sky; orange-brown tiger’s-eye, shining and passionate; bright green malachite, with a noble and elegant luster; and water-green jasper, even more clear and brilliant. Dark blue, orange-brown, bright green or water green, and one watch with one stone have been adopted to create unique timepieces, echoing the classic design concept of Swiss Mido. The brand new BARONCELLI series “Wild Stone” long-acting women’s watch is equipped with Mido’s unique Caliber 80 fully automatic mechanical movement, with a power reserve of up to 80 hours, highlighting the charm and appeal of women, while at the same time releasing the inner frenzy of every woman and the yearning for freedom and independence.

Swiss Mido’s BARONCELLI series “Wild Stone” - — tiger’s-eye long-acting women’s watch

Model：M035.207.36.471.00

Swiss Mido’s BARONCELLI series “Wild Stone” — aventurine long -acting women’s watch

Model：M035.207.37.491.00

Swiss Mido’s BARONCELLI series “Wild Stone” -— jasper stone long-acting women’s watch

Model：M035.207.11.481.00

 

Citizen

2019 Spring Disney Inspiration Run kicks off

 

In the bright spring days of April, as the 2019 Spring Disney Inspiration Run kicked off, an “amazing encounter” was also staged at the Shanghai Disney Resort. To celebrate the conclusion of corporate alliance agreement with Shanghai Disney Resort, Citizen has held a special event themed on “Not just a goodtime in amazing encounter”. Mr. Toshio Tokura, Chairman of Citizen Watch Co., Ltd., Mr. Tatsuo Sumikawa, Chairman and General Manager of Citizen Watch (China) Co., Ltd., and Mr. Lesz Banham, Chief Financial Officer and Vice President of Finance, Shanghai Disney Resort attended the event and witnessed this “amazing encounter” with the guests and media friends present.

Mr. Toshio Tokura, Chairman of Citizen Watch Co., Ltd., Mr. Tatsuo Sumikawa, Chairman and General Manager of Citizen Watch (China) Co., Ltd.

 

Citizen and Disney have joined hands to provide timekeeping for the magical holiday destination. At present, Citizen can be seen in Anaheim Disneyland Resort in California, Walt Disney World Resort in Florida, America, Disneyland Paris, France, Hong Kong Disneyland Resort in Hong Kong, China, and Shanghai Disney Resort in Shanghai, China. In addition, the cooperation between the two parties also extends to the Disney music and digital platform, including cooperation in commercials based on Disney classic stories, characters and music, sponsor of Disney’s series of classic concerts in Japan, and cooperation with Marvel’s official website and new media.

 

Big Eyes Kang Laoshi easily finishes the 2019 Spring Disney Inspiration Run 3.5K Competition

 

Mr. Tatsuo Sumikawa, Chairman and General Manager of Citizen Watch (China) Co., Ltd., and Mr. Lesz Banham, Chief Financial Officer and Vice President of Finance, Shanghai Disney Resort

 

Citizen and Disney established a long-term global alliance in 2018. Taking this as an opportunity, Citizen signed an alliance agreement with the Shanghai Disney Resort and became the official special sponsor of the resort’s “2019 Spring Disney Inspiration Run”. At the celebration dinner party, Mr. Tatsuo Sumikawa, Chairman and General Manager of Citizen Watch (China) Co., Ltd., and Mr. Lesz Banham, Chief Financial Officer and Vice President of Finance, Shanghai Disney Resort, jointly announced that Citizen became the long-term official special sponsor of the “Disney Inspiration Run” project, and would begin to provide official timekeeping services for the event since the “2019 Spring Disney Inspiration Run”.

Limited Gift Box of Citizen with elements of “2019 Spring Disney Inspiration Run”

 

Garmin

Garmin MARQ series media product appreciation

Garmin held a Media Product Appreciation at Rosewood Beijing, officially launching the brand new MARQ series of high-end smart watches. Mr. Jeffrey Chou, Senior Marketing Director of Garmin China, Mr. Josh Tai, Product Manager of Garmin Asia Pacific, Mr. DONG Weijun, Senior Car Instructor, BMW Premium Presenter, Driving and Product Senior Trainer, and a number of celebrities, media friends have witnessed the launch of the MARQ series, unlocking the new experience of wearing high-end smart watches.

Jeffrey Chou, Senior Marketing Director of Garmin China, delivers a speech

 

In 2019, on the 30^th anniversary of Garmin’s founding, MARQ series high-end smart watches - MARQ Driver, MARQ Aviator, MARQ Captain, MARQ Expedition, MARQ Athlete, were launched, whose design were inspired by various sports such as speed racing, flight, navigation, exploration and fitness. And technologies of Garmin that have participated for 30 years, such as hard nuclear biotechnology manufacturing, have been integrated into MARQ series. As a new product series of Garmin, the five watches attach importance to every detail from inside and outside, only for the purpose of creating a unique wrist experience.

Garmin MARQ Driver Watch

Garmin MARQ Aviator Watch

Garmin MARQ Captain Watch

 

Each product has continued to use Garmin’s smart watch kernel with built-in intelligent functions such as Garmin Pay and music storage, and Garmin Pay supports bank payment and passenger fare payment services. At the same time, with the Pulse OX pulse oximetry technology independently developed by Garmin, the wearer is provided with various physical indicators such as pressure, heart rate variability and maximum oxygen uptake through various foreign patent algorithms. On this basis, different models are equipped with specific advanced functions, which also correspond to different high-tech composite materials and appearance designs suitable for different scenarios, demonstrating Garmin’s ingenious detail designs and superb craftsmanship. In addition, the APP settings for corresponding themes are divided into five major application scenarios: flight, speed racing, navigation, exploration and fitness.

 

TAG Heuer

TAG Heuer’s brand ambassadors arrive in the product launch to celebrate the release of the brand new Autavia series

 

Following the unveiling of the brand new Autavia series at this year’s BaselWorld, Swiss pioneer watchmaker TAG Heuer and two brand ambassadors, international movie star Chris Hemsworth and renowned actor LI Yifeng, jointly celebrated the launch of the brand new Autavia series in InterContinental Shanghai Wonderland The brand new model of modern style has been combined with classic elements of the original Autavia watches, a refreshing spirit of exploration and self-produced advanced technologies, and the ingenious use of hairspring of the new Isograph carbon composite materials has enhanced the accuracy of the watch.

 

TAG Heuer’s brand ambassadors “Thor” Chris Hemsworth and LI Yifeng get off the helicopter

 

TAG Heuer’s two brand ambassadors, Chris Hemsworth and LI Yifeng, demonstrated the unique charm of the new watch on the scene. Mr. WU Yue, President of LVMH Greater China, and Mr. YU Xiaoliang, General Manager of TAG Heuer Greater China, attended the event and passed down the pioneering spirit of TAG Heuer: #DontCrackUnderPressure#.

Photo of guests (from left: Mr. WU Yue, President of LVMH Greater China, Chris Hemsworth, brand ambassador of TAG Heuer, LI Yifeng, brand ambassador of TAG Heuer, and YU Xiaoliang, General Manager of TAG Heuer Greater China)

 

The brand new Autavia series launched in this event is inspired by the dashboard timers used in racing cars and airplanes in 1933, and has undergone many revolutionary changes. The new generation Autavia series watches have inherited the spirit of fearless exploration, which is something that the series has been proud of, and have been fully demonstrated and interpreted on the event by two brand ambassadors whose personal temperament coincides with the series.

TAG Heuer’s 2019 brand new watches - Autavia series

 

Mr. WU Yue, President of LVMH Greater China said, “The spirit of fearless exploration has never faded in the long history of mankind. No matter in which period of time and in what field, there are always people who are constantly exploring and they are worthy of our awe and respect. The spirit, which is especially in line with China’s insistence on continuing reform and opening up today, is also pushing us to achieve the ‘impossible’.”

Dial of TAG Heuer’s Autavia series

 

Mr. YU Xiaoliang, General Manager of TAG Heuer Greater China said, “We’re grateful that the two brand ambassadors come to celebrate the launch of the brand new Autavia series with us today. I believe that TAG Heuer’s new generation Autavia series will set off a retro trend, continue to make more legends and stories for the brand and attract more consumers who #DontCrackUnderPressure# with TAG Heuer.”

TAG Heuer’s brand ambassadors Chris Hemsworth and LI Yifeng take pictures

 

LI Yifeng, ambassador of TAG Heuer said, “TAG Heuer always surprises me. Today, I have an unforgettable cooperation with Chris Hemsworth, and the new Autavia collection impressed me a lot. I named it Ranger. The new generation Autavia has inherited the classic elements of the initial classics, relating the long history of TAG Heuer and this collection. I can feel the retro trend brought by it is coming. I hope that everyone will be attracted by this legendary brand new series like me, and experience the unique charm of Autavia!”

 

Audemars Piguet

Audemars Piguet’s brand new CODE 11.59 series is grandly launched at Shanghai Expo I-Pavilion

 

Audemars Piguet and a group of distinguished guests gathered in Shanghai to witness the launch of the CODE 11.59 brand new series and enjoy the feast. Audemars Piguet’s launch of 13 brand new timepieces of CODE 11.59 series has written a new page in the history of Audemars Piguet. This series, with 5 complex functions and a total of 6 self-produced movements, has once again amazed the world with its exquisite craftsmanship and creativity. CODE 11.59 series is one of the most landmark works in the history of Audemars Piguet.

Exhibition area of grand launch of Audemars Piguet’s CODE 11.59 series

 

CODE 11.59 series interprets Audemars Piguet’s brand DNA of “challenge”, “exclusiveness”, “fearlessness” and “evolution”. Just as Ms. Jasmine Audemars, Chairwoman of Audemars Piguet’s Board of Directors said, “In Audemars Piguet, we constantly challenge ourselves and explore new territories for advanced watchmaking. Adhering to the spirit of independence for more than a century, Audemars Piguet fearlessly challenges the integration of sophisticated technologies and creativity with its unique historical heritage and expertise. Loyal to the historical heritage of the brand, Audemars Piguet has kept evolving and innovating by inheriting and reshaping the tradition. 11.59 means the moment before tomorrow, and a new starting point of exceeding your limitation.”

Audemars Piguet, Ms. SONG Jia and Mr. YANG Youning witness the grand launch of CODE 11.59 series (people from left to right are: Mr. Clifford Wong, General Manager of Audemars Piguet China, Ms. Peggy Hu, President of Audemars Piguet Greater China, Ms. SONG Jia, Mr. YANG Youning, Mr. Yves Meylan, Chief Commercial Officer of Audemars Piguet)

At the product launch, well-known actress SONG Jia and actor YANG Youning also attended the dinner party, and witnessed the grand launch of Audemars Piguet’s CODE 11.59 series. SONG Jia, who has created countless classic characters, and YANG Youning, who has both good shape and acting skills, both adhere to a belief of making breakthroughs and never stopping, which coincides with the concept of CODE 11.59 series.

Outstanding actress SONG Jia wears CODE 11.59 series automatic watch at the dinner party of grand launch of Audemars Piguet’s CODE 11.59 series

Popular actor YANG Youning iwears CODE 11.59 series automatic chronograph at the dinner party of grand launch of Audemars Piguet’s CODE 11.59 series

The CODE 11.59 series is unprecedented. Audemars Piguet’s Global Chief Executive Officer Mr. François-Henry Bennahmias explained, “With innate classic temperament and subversion of traditional aesthetic design, Audemars Piguet’s Code 11.59 series is an excellent interpretation of fine watch. The series achieves new heights in professional technologies and aesthetic complexity through brand new watchmaking tools, techniques and craftsmanship. Audemars Piguet’s Code 11.59 series is a challenge to mankind. It tells stories of watchmakers of Audemars Piguet of persisting in faith, working together, never giving up and keep exceeding limitations.”

13 brand new timepieces of Audemars Piguet’s CODE 11.59 series are on display

 

Omega

With the pioneering spirit of the brand as the core, the brand new “Omega Planet” Exhibition has showcased Omega’s proud long history, enthusiasm for innovative watchmaking, and important brand partners, etc. from a unique perspective

OMEGA held the opening ceremony of the brand new “Omega Planet” Exhibition in Shanghai. Eddie Redmayne, a famous British actor and Omega’s Celebrity Ambassador, was invited to the ceremony to celebrate the grand opening of the brand new exhibition with the guests.

Eddie Redmayne shows up at the opening ceremony of “Omega Planet” Exhibition

 

“Omega Planet” Exhibition was held at Power Station of Art. With the pioneering spirit of the brand as the core, it has showcased Omega’s proud long history, enthusiasm for innovative watchmaking, and important brand partners, etc. from a unique perspective.

Eddie Redmayne shows up at the opening ceremony of “Omega Planet” Exhibition

 

Eddie Redmayne became Omega’s Celebrity Ambassador in 2015. He said, “In just four years, Omega has impressed me with the achievements in various fields. With precision, anti-magnetism and aesthetics, Omega watches have a profound impact around the world. ‘Omega Planet’ Exhibition has brought together the essence of the brand. As an actor, I love stories and undoubtedly, Omega has many extraordinary legends and stories worth exploring and sharing.”

YANG Hua, Vice President of Omega China, GONG Yan, Director of Power Station of Art, Eddie Redmayne, Celebrity Ambassador of Omega, Raynald Aeschlimann, Global President and CEO of Omega, celebrate the opening of the “Omega Planet” Exhibition

 

Raynald Aeschlimann, Global President and CEO of Omega, welcomed the arrival of Eddie Redmayne and was proud of the opening of the exhibition. He said, “Omega has always been full of enthusiasm and looks to the future. The brand new ‘Omega Planet’ Exhibition covers all areas in which Omega is actively involved, including space exploration, Olympic timing, etc. I believe that through this exhibition, everyone will have a deeper understanding of the brand spirit of Omega.”

Eddie Redmayne visits the brand new “Omega Planet” Exhibition

 

From the first famous SPEEDMASTER chronograph landed on the moon, to Omega’s commemorative watches that officially served as timekeepers in the Olympic Games, the rich Omega timepieces have fully displayed the essence of the brand to the audience, and presented how the brand has accurately recorded time in the long river of time.

Ocean Adventure Classic Timepiece of the brand new “Omega Planet” Exhibition

 

Since its founding in 1848, Omega has been ushering the development of the professional watchmaking industry. Through this exhibition, visitors can explore seven themes including event timing, space exploration, eternal charm, precision quality, ocean adventure, James Bond (007) and historical heritage. Each theme zone will display Omega’s famous timepieces and the wonderful stories behind them.

Dance show for the opening ceremony of the brand new “Omega Planet” Exhibition

 

Saga

Cooperation signing ceremony of Dailywin Watch and SPACEnter Space Science and Technology Institute (formerly Shenzhen Southern Institute of Space Science and Technology)

 

On April 29, 2019, Dailywin Watch and SPACEnter Space Science and Technology Institute (formerly Shenzhen Southern Institute of Space Science and Technology) held a signing ceremony for formal cooperation at the headquarters of Dailywin Watch Group. SPACEnter Space Science and Technology Institute authorized Dongguan Dailywin Watch Co., Ltd. as the sole partner for the development, production, sales and related derivatives of the aerospace series commemorative watches. In the future, the two sides will carry out in-depth cooperation in the fields of product research and development, technology upgrade and material innovation, and seek common development and common growth. The ceremony also released a brand new SAGA Space series commemorative watch, witnessing that SAGA Watch has embarked on a new journey of space exploration.

Cooperation signing ceremony of Dailywin Watch and SPACEnter Space Science and Technology Institute (formerly Shenzhen Southern Institute of Space Science and Technology) at the headquarters of Dailywin Watch Group

 

 

It is understood that the cooperation agreement signed this time includes all-round multi-angle cooperation in various fields such as products, technologies and services. In terms of technology research and development, the two sides will jointly explore how to apply more and better quality aerospace materials to watchmaking; jointly develop a new space-themed watch and enrich the SAGA Space series of commemorative products. In terms of brand promotion, the two sides will spread the spirit of China’s space exploration and the exquisite craftsmanship of watchmaking to every corner of the world based on the geographic advantages of Guangdong-Hong Kong-Macao Greater Bay Area, with influence extending to the whole country and the rest of the world.

Foundation Ceremony of “Culture of Horology and Time Science Museum”

 

As an enterprise regarding social responsibility as the biggest motives of growth, Dailywin Watch Group has been paying great attention to giving back to the society with its strength while rapidly developing its core business. “Culture of Horology and Time Science Museum” is one of them. It is understood that the museum is a scientific venue jointly built by Dailywin Watch Group and the National Time Service Center, Chinese Academy of Sciences for the purpose of charitable science popularization. The goal is to become a science popularization hot spot in Guangdong-Hong Kong-Macao Greater Bay Area and to become an important node of “the Belt and Road Time-Space Science and Technology Tourism Base”.

SAGA Space Series Commemorative Watch, Long March Courage

At the ceremony, Dailywin Watch Group also launched three new SAGA Space series commemorative watches. SAGA’s Chief Design Director and international design master Diego Böttger and SAGA’s General Manager LIU Ren explained the different design concepts of these three watches.

 

2019 SIHH (Huagai Version)

 

Reproducing the Eternal Glory of Dunhuang

 

2019 SIHH (Huangji Version)

 

TAG Heuer Joins Hands with Angelababy for the Opening Ceremony of the 2019 Chinese Football Association Super League

 

Green Goblin Travels around the World

 

Seda | Heart of Freedom Yearning for Distance