From September 3rd to 7th, 2024, the Hong Kong Watch & Clock Fair, which has garnered significant attention from the international watch market, is in full swing. SAGA, a watch brand that has excelled in recent years, showcased its innovative designs and high-quality timepieces at this prestigious exhibition, targeting international consumer groups and striving to break market boundaries, bringing a fresh wearing experience to consumers worldwide.

Expanding into international markets has emerged as a new growth engine for the SAGA brand. Over the past few years, SAGA has made strategic moves in overseas markets by deploying cross-border e-commerce and physical stores, garnering positive responses. Currently, SAGA has established physical stores in various countries and regions, including Switzerland, Russia, Dubai, Doha, Saudi Arabia, Vietnam, and more, successfully capturing the hearts of overseas consumers with its unique product designs. Notably, the brand's performance in the Vietnamese market stands out, with over 30 physical store counters opened in the country.

The Hong Kong Watch & Clock Fair, Asia's top sourcing event, is known as "one of the most influential" globally. It brings top creativity, tech, and industry leaders from around the world. SAGA showcased its timepieces, showing its confidence in tradition & innovation, and determination to expand globally.

On Sept 4th, SAGA launched its "Times of Nature" collection. Dana Chen, Brand Director, shared stories behind the eco-friendly jadestone watches, showing how nature inspires timepiece design. She also stressed the brand's focus on social responsibility and harmony with nature.

SAGA combines fashion, eco-friendliness, & natural gems. Its new jadestone series showcases nature's wonders. Meteorite watches feature rare space rocks. Ultra-thin ceramic watches push tech limits. Retro series blend modernity with nostalgia for a unique style.

Eddie Leung, managing director, and Lau Yan, Chief Operating Officer of Dailywin watch group, attended the fair, actively engaging in brand events. They supported the new product launch, shared insights on globalization, and discussed the watch industry's future. They agreed: " The Hong Kong Watch & Clock Fair is crucial for new markets & brand awareness. We aim for real long-term goals, enhancing online presence & offline experiences to showcase China's brand strength."

SAGA built bridges with local culture, partnered with KOLs for great user experiences. They showcased product creativity, set up real-time fan interactions, and deepened emotional connections.

Amid complex markets, SAGA focuses on long-term goals, meeting consumer needs with quality products & brand messaging. The Hong Kong Watch & Clock Fair boosts global exposure, partnerships, & overseas growth for SAGA's global brand impact.