Grand Opening of US SAGA Flagship Store in Wuhan Wangfujing Department Store
Release time:2019-01-11
Source: hb.qq.com
Published Date: 2019–1-11
Article Address：https://hb.qq.com/a/20190111/009561.htm
On January 11, 2019, US SAGA flagship store was opened in Wuhan Wangfujing Department Store, bringing more than 180 new watches to Wuhan consumers. Famous watch designers from Switzerland, international brand experts, Hong Kong well-known entertainers, Wuhan elites and Wuhan citizens have come to learn about and appreciate the new watch series of US SAGA.
Founded in America in 1950, "SAGA" is a long-established fashion brand of watches. Over the years, SAGA has been well known in the industry for its philosophy of "honoring legends with innovation" and "innovating fashion with watches". In the 1990s, "SAGA" had already expanded its market to many countries and regions, including North America, Southeast Asia, Mainland China, Hong Kong and Macao, with more than 400 sales outlets. Today, SAGA has established sales channels in countries and cities such as Switzerland, Dubai, and New York. The domestic Tmall flagship store and the Jingdong flagship store have also been opened. "SAGA" has developed into an international brand.
Today, SAGA has become an innovative leading brand in the watch industry and a model of global cooperation in the field of accessories. In 2018, the "SAGA" and Austrian crystal brand Swarovski made a series of cooperation in product design, and incorporated Swarovski crystal elements into "SAGA STELLA" series. Once launched, the watches have astounded the entire industry! With fashionable and innovative design and cost-effective price, the watches have been favored by women all over the world.
SAGA STELLA series are SAGA's fashionable women's watches inlaid with Swarovski crystals. STELLA represents the shinning stars that always exude fascinating starlight, symbolizing attractive feminine charisma. SAGA designers have kept exploring the inner world of women and perfectly interpreting women's inner and outer beauty.
(Hong Kong actress GAO Yun attended the opening
ceremony in Wuhan Wangfujing Department Store as SAGA’s brand ambassador)
In addition to the highly acclaimed SAGA STELLA series, SAGA in Wangfujing Department Store has 2 other very well-known product series - SAGA SAFRAN and SAGA SIGNATURE.
SAGA SAFRAN series is the pinnacle of the SAGA brand. Its name comes from a precious spice saffron in Swiss French, whose value transcends precious stones, gold and other precious metals. SAGA SAFRAN series is made in Switzerland and reflects the craftsmanship of pursuing the details and striving for perfection!
SAGA SIGNATURE is SAGA's classic series, which are classic elegant watches in the SAGA family, reflecting the ingenious design and
the fashion of SAGA watches. While interpreting the classic watch culture, the series also conveys the cognition of the time culture and the fashion elements, as well as ideas about life.
"In the design of watches, SAGA goes beyond the style of the regular watches, with jewelry watches as the entry point. Many watches are designed with matching accessories, such as earrings, necklaces and bracelets." said Mr. LIU Ren, General Manager of SAGA. Wuhan Wangfujing Department Store will be the 1st important window for SAGA to display watches with matching accessories.
For SAGA, the perfect integration of watches and fashion can not only satisfy the aesthetic demand of consumers on combining fashion wear and watches from the perspectives of aesthetics and trend, but also provide the most fashionable and avant-garde design language and matching solutions.
In January 2018, SAGA was selected as the designated watch brand for the 19th MISS UNIVERSE ASIA National Finals.
(Mr. LIU Ren, General Manager of SAGA, received the award of the 19th
MISS UNIVERSE ASIA National Finals)
In September 2018, SAGA appeared in Paris Fashion Week, attending the show with subversive sparkling creativity.
(Mr. LIANG Weihao, Chairman of SAGA at Paris FashionWeek)
Since its establishment 70 years ago, SAGA has never been afraid of vicissitudes of the times. It has consistently passed on the spirit of watchmakers and craftsmen. It has kept exploring the global market with high-quality, characteristic and fashion products. In order to meet the needs of women consumers in daily life, SAGA designers have cooperated with top Swiss designers, and worked with well-known designers at home and abroad to launch a variety of wonderful cross-border products in the industry, so that SAGA products can better meet the needs of the young and usher the trend. For the young, watches are not just a tool for time recording, but also a reflection of their pursuit of trends and their attitude towards life.
