Guests for the ribbon-cutting ceremony of SAGA Chengdu Renhe New Town Experience Store (from left to right)

Media representative FU Jianyu of WGM, Professor LU Dingguang of Lyon Business School, Chairman of Deli Timepiece Group LIANG Weihao, SAGA's friend Miss GAO Yun, SAGA General Manager LIU Ren,

Renhe New Town representative Ms. YANG Shuang, famous designer of Swiss Studio divine Diego Bttger, and SYCH General Manager Ms. LI Enxuan.

As a world-renowned brand of fashion watches, SAGA Chengdu Renhe New Town offline experience store inaugurated on November 24th. As the 1st SAGA experience store in China, it is located in the most innovative and dynamic fashion high-tech zone in Chengdu. It has introduced a brand-new concept of offline experience store for the southwest region and even the entire Chinese market of watches, symbolizing the grand start of the plan of SAGA domestic experience stores.

SAGA Chengdu Renhe New Town Offline Experience Store

Located on the ground floor of Renhe New Town, a high-profile shopping mall based on sustainable development of modern business, SAGA Chengdu Renhe New Town Store is also a must-see destination for fashion lovers who have good taste and pursue personal style: at the over 100 m2 independent fashion area of aesthetics and functions, the life attitude that SAGA has been committed to transmitting to consumers has been perfectly interpreted.

As known to all, SAGA women's watches and the world-famous Swarovski crystals have been combined to make a series of luxury

fashion watches, which have always been the "perfect matching accessories" by women who love fashion. In particular, the SAGA Stella series has not only inherited the Swiss connotation of watchmaking craftsmanship and fashion connotation conveyed by th designers, but also endowed the watches irresistible and luxurious charisma with superposition of the crystal elements. In SAGA Renhe New Town offline experience store, the gorgeous Swarovski crystal elements also embellish throughout the store's decorative details. Elegant crystal swans, high-end avant-garde crystal chandeliers and dazzling crystal accessories combining time elements hav amazed the distinguished guests present.

SAGA General Manager LIU Ren is introducing the store DIY experience area to the guests

As an important part of SAGA Renhe New Town offline experience store, the customer DIY experience area is set in a bright corner,

which may become a "sign-in holy place" for many SAGA lovers in the future. SAGA General Manager Mr. LIU Ren said in the inauguration: "Today, it is no longer a fashion trend to seek the same, instead people want more personal and individual choices. For this reason, SAGA Renhe New Town offline experience store, the very first experience store in China, has implemented 'experience' in all aspects of the display of the new store."

With exquisite beads and ingenious timepieces, the guests can easily make necklaces with unique personal styles.

How to experience? Undoubtedly, it is a bold attempt to break the stereotyped display mode and join the experience zone, and the various DIY activities are SAGA's greatest sincerity to consumers. SAGA believes that every consumer of SAGA is a "fashion trend creator", they just do not have the platform to display their creativity. Here, your talent and ideas about fashion will be inspired. You can demonstrate your own fashion inspiration boldly, and create stylish watches and accessories in person with unique crystal beads and exquisite jewelries.

Guests are trying on SAGA new watches

In an interview with the media, Mr. LIU Renexplained the reason why SAGA opened an offline experience store: SAGA always believe that the brand is not just about making watches, but also about demonstrating feelings and attitudes towards life. Therefore, SAGA cares about the achievement and happiness of each consumer, and is committed to stimulating the unique styles of consumers. In the close interaction and communication with consumers, SAGA can not only transmit ideas and attitudes of fashion boutiques effectively, but also gain inspiration from consumers. Such interaction and communication is the driving force of the brand's sustainable development!

It is reported that SAGA Chengdu Renhe New Town offline experience store is just the beginning of the brand’s future layout: Soon, SAGA will be gradually covering more new first-tier cities in China! Yangtze River Delta region, Wuhan, Changsha and Shenzhen will all be the footholds of SAGA physical stores. SAGA will speak with products and design, as well as quality and fashion. It will start from Chengdu Renhe New Town and pass on the brand concept and life attitude of “Time Creates Beauty” to more urban consumers in a way of offline experience, bringing more achievements and happiness to fans of SAGA!

About SAGA

Since its establishment 70 years ago, SAGA has never been afraid of vicissitudes of the times. It has consistently passed on the traditional spirit of craftsmanship and quality. All along, SAGA has kept exploring the Chinese market with high-quality, characteristic / fashion women’s watches. While developing new products with top Swiss designers, it has carried out cross-border cooperation with the top designers in the fashion industry at home and abroad, so that its products can meet the market of the young and usher the trend of the times.

SAGA 2018 new watch debut in Chengdu Renhe New Town offline experience store

There are many innovative designs in the timepieces displayed and sold at the Chengdu Renhe New Town offline experience store. One of the most intriguing is the SAGA Stella Illusion series designed specifically for women with a luxurious taste. The watches are designed creatively with an integrated streamlined bracelet that demonstrates both elegance and independence of urban women. The design is inspired by the beveled scorpion fancy stone 4933 of Swarovski Illusion series, which are created by BMW design master

CHRIS BANGLE. The use of multi-layer cutting effect is reflected not only in the irregular mirrors, but also in the 2.5 D Swarovski crystal decoration that echoes the mirrors. The perfect presentation of this detail art is the best interpretation of women’s inner and outer beauty.

Miss GAO Yun, a close friend of SAGA, wearing SAGA's Starrylove series

In addition to the Stella Illusion series, Starrylove series also won the favor of women consumers on the opening day. Same as the

Illusion series, SAGA Starrylove series also incorporate Swarovski elements. Low-key but temperamental pearl and clam dials set with perfectly cut Swarovski crystals to create cross stars with stylish looks. The ingenious spiral-shaped bracelet design is connected by a time-stamped watch, as if stars flow on wrist, adding a touch of glamour to the urban women's daily wardrobe.